From 2017 to 2024 I worked as a Marketing associate and promoted into Marketing and Branding Manager at Woba, a Brazilian startup that provides flexible office space solutions across Latin America.
At Woba I was responsible for key messaging and brand strategy as well as Content, Acquisition and Retention efforts across a multichannel Marketing effort.
This is the brand statement Video for Woba
The Brand Manifest.
En: What does work mean to you?
The very concept of working has always been in constant flux. Not long ago, for some, working meant letting their essence lie dormant for a few hours.
But what about today? And tomorrow? WOBA is taking a step further. It's redefining how we think about work: it's infusing this system with life and turning it into an ecosystem.
It's about being who you are, not just what you do, and in that, finding balance. WOBA is working outside the box. It's reinventing oneself and not fearing Mondays.
It's being able to work on the same street as your child's school. Being present, wholly and together. It's finding oneself and, in the process, finding your WOBA.
Commercial Presentation
